Explore and Exploit Your Uniqueness

Brand New! Brand You!

How do you market yourself in your career or in your business? What’s your brand? Do you have one?

Where would Coca Cola, Blue Bell Ice Cream or the IPhone be without a brand? You not only need one, you deserve one. Give serious consideration to designing and polishing your personal brand!

Marketers can gain deep brand experience insights from this question: “Think about the five brands that have made the biggest difference in your life. Tell us about them.” ~~Ian Ryder, Vice President Brand & Communications

Think of other brands. What ones are foremost in your mind? Are you brand loyal? If so, to what brands and what generates and maintains that loyalty?

In developing your brand consider your uniqueness. Everyone is one of a kind. How do you describe yourself, your work, and your passions? What vision do you have for your future? Be specific. Be succinct. Be generous and optimistic. Write it down. Build your Brand New Brand You.

Tips for a Successful Mentoring Relationship

Five Tips to Building a Successful Mentor - Mentee Relationship

1. Express expectations from the beginning.

2. Distinctly define the relationship by answering the following journalistic questions:

• What?
• When?
• How?
• Where?
• You answered the "who" when you agreed to the relationship.

3. Include goals and objectives in the initial discussion.

4. Develop an agreement that encourages and maintains focus.

5. Clearly communicate the need for confidentiality so that both parties are free to express their concerns, doubts, and fears.

Plant Something!

Spring 2010 Plant Something!

As part of his unique marketing strategy, my dentist engraves a message on the complimentary toothbrush I receive as compensation for my stress due to the dreaded semiannual cleaning.

Today, he engraved, “Spring 2010 Plant Something!”

I imagine, that like me, when you read that you thought of planting spring flowers, vegetables or perhaps a shrub or tree.

Think bigger than that! Interpret ‘Plant something” as a suggestion to plant an idea; to plant a positive thought; to plant the beginning of an entrepreneurial venture; to plant potential in the possibilities of yourself and others.

Or think really big! Plant a tree of success. On your success tree are the plans and implementations you need to make to realize your dreams! It’s spring! Plant so that you will reap success in both the immediate and distant future.

Promotion for Dallas ASTD's Consultant's Workshop

DALLAS ASTD PRESENTS...

The Consultant's Road to Success: Where Strategy Meets Execution

Thursday, April 29, 2010
8:00am – 5:00pm
Mary Kay Inc. Meeting Center
16251 Dallas Parkway
Addison, TX 75001

Turn your professional service business into a finely tuned machine and get on the fast track to grow your income. Learn how to turbo charge the results of your client marketing system by developing a strategic marketing plan that will increase lead generation, client retention, and improve profits. This full-day workshop is for training consultants, coaches, and “solo-preneurs” looking to take their business to the next level!

Register by April 22nd to take advantage of the early registration special rate!

See full details on our Events web page:

http://www.dallasastd.org/index.php?option=com_content&view=category&layout=blog&id=27&Itemid=84