I picked up a printing order on Wednesday. I consider both the owner of the company and one of her employees my friend. Friends, none the less, when I went into the shop to pick up the order, the owner immediately unwrapped one of the newly printed booklets and handed it to me so I could look, feel, touch and ooh and aaah. She knows that a customer is a customer and you treat any and all customers well. She could have easily chatted with me; had the boxes carried out to my car; and sent me on my way, invoice in hand. I wouldn't have thought anything about it. Nor would I have been compelled to write about it.
It's the little things that make a big difference. What little things are you doing for your clients, customers or even your friends?
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