There's something about the use of alliteration that registers phrases and statements in your mind so that they stick with you and are easily recalled.
"The Top of the Eye Chart." is a speech I was impelled to give when I was experiencing vision challenges. I had to read an eye chart so frequently that I reached the point I could recite it with my eyes closed. Well, not quite. However, that big, bold "E" at the top became emblazoned in my mind. From that came the speech and along with it a realization that there are numerous empowering words that begin with the letter, "E".
For example: Leaders who exhibit energy and enthusiasm engage others in their vision and mission. Individuals want to be a part of whatever it is represented by that energy and enthusiasm. The excitement builds. As a result even more people embrace the purpose and are eagerly swept up in it as the events unfold. Their united efforts result in exceptional success.
Alliteration notwithstanding, the previous statement about leadership is tried, tested and true. Now just where is the "T" on that eye chart?